William Rast: A Design of Friendship
2008
Justin Timberlake and his childhood friend, Trace Ayala have created the new clothing line William Rast to pay homage to their grandfathers and to set a new fashion trend that will last and evolve in the fashion world. Using the first name William from Justin Timberlake’s grandfather, and the last name Rast of Trace Ayala’s grandfather, the two knew they had the perfect name for the William Rast line.
Trendy and inspired is how anyone who sees or wears the William Rast jeans describe them and the rest of the creations of the two life long friends. Justin Timberlake and Trace Ayala worked hard to get the concept right and only then did they believe the William Rast jeans were ready to set a new trend and give honor to their grandfathers’ names. The mixture of Memphis, Tennessee down home feel with the fast-paced chic feel of Hollywood, California was the final concept agreed on by the founders and the focus on the next step, getting it designed and to the public.
While the William Rast jeans and clothing line debuted in November 2005, the first fashion show was not until approximately a year later, in October of 2006. Justin Timberlake and Trace Ayala worked with the best designers in the business to prepare for the show, which worked out wonderfully. William Rast was a big success.
The heart of Tennessee is the root to the William Rast jeans and clothing inspiration. The William Rast jeans are made with the homey country setting in mind but with a hint of stardom. The slashed v logo is embroidered on both back pockets on each pair of jeans, making them unique and easily noticed when worn.
The men’s William Rast jeans come in flare and straight leg designs. The women’s jeans are available in capri, trouser, boot-cut, flare, straight leg, shorts and skinny jean styles. All of the William Rast jeans are low rise, and fit to the body and play up the curves of the woman and form of the male physique. The William Rast jeans come in several colors as well as the listed styles.
Now that the world has seen William Rast jeans, there are mad rushes to locations to purchase these jeans. Many think it is because of the association of William Rast jeans with Justin Timberlake. Others believe it has to do with the ads and trailer Justin Timberlake has made with Erin Wasson. But the truth is that the William Rast jeans sell themselves, with comfort and style that brings a little bit of Tennessee to the chic world of the big city.
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Tags: Apparel